Building a successfully marketing engine is key to scaling any company. People tend to only think paid marketing is the key to generating traffic to your product. Products are built for channels and if you don't do this in the right way then you become to reliant on paid marketing channels, which are increasing getting more and more expensive. That is why it is becoming more and more important to find a channel that is cost effective for you to have proper unit economics as you scale your business.
In this episode you will learn from Vedran Rasic the CMO of Autoklose
- How you find the right marketing channels early on to scale
- How to build up your content strategy in a really fast way
- How to build a remote first company