Description by @escaperatraceuk
Dennis is regarded by many of the world’s leading companies and business owners as ‘the king’ of personal branding and facebook advertising. He manages millions of dollars of major brands ad campaigns. He’s been studying digital marketing trends for over 20 years and has spoken over 730 times in 17 countries spanning 5 continents.
Episode details
Hey welcome to another episode of Escape The Rat Race Radio, my name is Christian Rodwell and this week my guest is Dennis Yu.
If you’ve ever tried to run Facebook ads for your business then you’ll know that it can be pretty overwhelming knowing what type of objective to choose, who to target and how to make your ad compelling enough for people to click and engage. It’s super easy to spend hundreds of pounds or dollars and not see any tangible result in terms of sales.
Dennis’ message is one of simplicity and going back to marketing basics - you have to move your prospects through a funnel which begins with running ads specifically to create awareness of you, then to engagement before the final stage which is where you convert your prospect to a paying customer.
In today’s episode, you’ll hear Dennis share what he believes is the best way for an employee to transition successfully from a full-time job to work for themselves, and why you shouldn’t quit your job until you’re making enough money to cover all of your expenses in your new venture.
We also dive into some of the fundamentals of marketing and what you need to do in order to start running successful campaigns on facebook that will help you build your brand and get your potential customers to know, like and trust you enough to be ready to buy.
OK let’s do this! Let’s head over to today’s conversation with the CEO of BlitzMetrics, Dennis Yu.
This Week’s Freebie
The One-Minute Video Course - Use one-minute videos to drive sales, build your brand and magnify your own PR
Download the course by visiting www.etrr.online/podcast94
Guest Details:
Blitzmetrics - Digital Marketing & Facebook Advertising
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Lachlan Kirkwood
@LachlanKirkwood
Great episode, so many actionable takeaways!
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