Episode details

Today on Churn.fm, we have Ziv Peled, Chief Customer Officer at AppsFlyer

In today's episode, we discussed how Ziv built AppsFlyer’s customer success team from scratch, how he set the key metrics, and how the team evolved to generate over $100 million in expansion revenue in the last 20 months for the company.

Ziv also shared the three main things he looked for when hiring a new customer success manager at the start, why Annual Recurring Revenue churn is the most critical metric for a Customer Success team, and his future plans to prevent "customer champion churn".

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Published on Feb 26, 2020 in Marketing
US English

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