There's More To Measure Than Numbers With Karyn Kelbaugh

Episode details

Karyn Kelbaugh is a squishy data specialist. She helps small business owners learn what their clients think by capturing their stories. Owners get feedback, insights into their clients' dreams and frustrations, and their exact words describing it all. In other words: research you can use. Key takeaways: - How Karyn collects all that squishy data goodness and gets it into a useable form that's easy to keep up to date - How frequently you should be looking at the data, what should they be looking for, and how should you use that data to drive decisions - How actively collecting your clients’ perspectives helps paint a more accurate picture of what's really going on with your business and how to integrate that perspective in a meaningful way - How one of the biggest mistakes you can make is collecting data you don't have a purpose for