A Playbook for DTC Survival with Allen Burt from Blue Stout

Episode details

We’re all struggling to figure out how COVID-19 is going to impact our businesses and our lives moving forward. There are no easy answers, but there are a lot of steps you can take to strengthen your brand in the long run. This week’s PFK episode is all about navigating the crisis with a playbook from one of DTC’s best and brightest. From messaging to conversion optimization to increasing AOV, Allen and Kristen dig deep into the tactics that top brands are using to stay strong under pressure.