How To Convert More Free To Paid Users artwork
Growth Marketing Stories

How To Convert More Free To Paid Users

  • E4
  • 36:30
  • July 7th 2020

Are you struggling to convert website visitors or in-app users to more paid ones?

Or you're unable to retain when the users sign-up.

Andrew Capland shared his growth stories and gave us lessons that product growth folks should apply in practically.

We've talked about:

  • Sign-up flow
  • Product experiments
  • Pricing experiments
  • User onboarding experiences

and much more.

Andrew is former Head of Growth at Wisita and now he's driving growth for Postscript.

Tools we've talked about:

Resources for you:

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

This is Growth Marketing Stories.