161 | Optimizing our website with Jessica Freeman, Jess Creatives

Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That’s not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer.

Whether you’ve been in business for many years or are just getting started you’re in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.

She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid!

We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience’s behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!

ON TODAY’S EPISODE:

The biggest mistakes she sees people making on their websites
Strategies you can utilize to maximize the first 5 seconds that a visitor arrives on your website
Why Jessica doesn’t recommend using carousel images on your website
Her advice on minimizing the number of navigation buttons
Jessica’s thoughts on putting product thumbnails on your homepage
Why SEO is important for online businesses (especially product-based business owners)
How to do keyword research for your SEO strategy
The details you should be looking for when doing your keyword searches
Where you should include keywords on your website
How often you should look at Google Analytics and the things you should analyze
Her thoughts on heat map tools and how to use them to better understand your audience
Jessica’s advice for new business owners on optimizing their websites from the start
The advice she has for seasoned business owners on gaining more visibility on Google searches

RESOURCES:

Google Keyword Planner
Keywords Everywhere
Google Analytics
Crazy Egg
Hotjar
Work Your Website Challenge

Download These Quotables to Save and Share

KEY TAKE AWAYS

“Every page on your website can have a different call to action or something that you're driving them to do.” - Katie Hunt

“The most important thing is that headline at the top of your homepage, making it super clear what you're about.’” - Jessica Freeman

“You have to capture their attention and let them know they're in the right place.” - Jessica Freeman

“Be direct in telling people what you sell and what they can buy from you and what they can expect from you.” - Katie Hunt

“SEO is exposing your business and your products to a whole new audience.” - Jessica Freeman

“Get more specific and think of variations of your keywords.” - Jessica Freeman

“Just because you're not getting traffic doesn't mean the platform doesn't work for you.” - Jessica Freeman

“Simple is sometimes better, no matter how long you've been in business.” - Jessica Freeman

“One advantage to being in business for a long time is you can leverage the past successes for future successes.”- Katie Hunt

“Data always beats opinions.” - Jessica Freeman

MEET JESSICA:

Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.

CONNECT WITH JESSICA

Website: jesscreatives.com | Facebook: @jesscreativesdesign | Instagram: @jesscreatives

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct