How to Use Shiny Object Syndrome to Your Advantage - Chris Chasteen

Episode details

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK.

About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?

Using what he likes to call "decision velocity", he jumped on the idea and took action.

Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.

In this interview, we discuss:

• The true value of having cofounders in business
• Covid: And sudden shift from in-person event marketing to driving leads with paid ads
• How to use shiny object syndrome to your advantage

Now, let's hack...

Chris Chasteen.