Do you really need to build an audience?

The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.

It's focused a lot on who you serve. (Who are these people? Do they have money? Where do they hang out?)

Increasingly, I think the who is less important than the what.

✅ "What are people spending money on right now? What problems are they actively trying to solve?"

❌ "Who has money to spend and what might they need?"