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Reverse engineering success

Published on Sep 08, 2020 in Entrepreneurship
US English

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The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.

It's focused a lot on who you serve. (Who are these people? Do they have money? Where do they hang out?)

Increasingly, I think the who is less important than the what.

✅ "What are people spending money on right now? What problems are they actively trying to solve?"

❌ "Who has money to spend and what might they need?"

2 years ago • Reply


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