Description by @rowemore
✔︎ Good interview with indie-maker and marketer Corey Haines (@coreyhainesco / swipefiles.co). Corey discusses starting new businesses with a "Pay What You Want" model, the "Jobs To Be Done" concept, mental models, timeless psychology vs trends, the 3 types of people you should follow, and more. Interview by by Abhishek Kumar (@AbhishekLpd)
Episode details
Corey Haines tells this crazy story of how he got his first marketing job, within 3 days, to propose to his girlfriend. Last year, he left his job as the head of growth of Baremetrics, to go bootstrapping full-time. He's since worked on Hey Marketers ( a job for only for marketers), Swipe Files (a curated library of the best marketing examples with detailed teardowns of what makes them great), Mental Models for Marketing (Mental models and frameworks have literally been a game-changer in being able to think about marketing as a whole) and Refactoring growth (how profitable software businesses systematically acquire and retain customers the hack-free, spam-free way). He also hosts 2 podcasts, writes on his blog regularly, and shares very valuable marketing tips on Twitter. It was through Twitter that I started exploring his content and was flabbergasted by the sheer amount of good content he produces. He has so much to share, and we're here to listen :)
SHOW NOTES
02:17 - Introduction
03:20 - A trip with friends that changed the trajectory of my life
05:30 - Podcasts that inspired me to explore marketing
07:10 - Took my first job to propose to my girlfriend
08:30 - How I started Hey Marketers
10:35 - Tips on creating your own job board
13:20 - The idea behind Mental Models for marketing
15:17 - How learning timeless frameworks and principles behind marketing was a game-changer for me
19:20 - We hire products just like we hire people
25:30 - Building an audience
28:10 - My stairstep approach to building an online business
33:00 - I had the idea of Swipe Files while trying to launch Baremetrics' affiliate program.
37:20 - My favorite Books and Podcasts
38:45 - Customer research is the ultimate competitive advantage
40:48 - Great resources on copywriting
43:03 - Why I'm documenting my entrepreneurial journey on my podcast
45:04 - Time management and juggling multiple projects together
46:14 - People I follow on Twitter for their awesome content
49:00 - Why I'd rather be Warren Buffett than Elon Musk
50:50 - The one thing I'm good at, that I'm not widely known for
52:42 - Leaving a legacy
54:25 - If you're already on some kind of trajectory, you don't need a mentor
55:40 - The best place to reach out to me
I share all the articles/podcasts/books I consume during researching my guests on the newsletter as well as other stuff I find interesting (https://stealmymarketing.substack.com/)
Corey's Website (https://www.coreyhaines.co/)
Corey's Twitter (https://twitter.com/coreyhainesco)
The guide to validating startup ideas -> https://guide.opryshok.com/ (use code "stealmm" for $5 off)
--- Send in a voice message: https://anchor.fm/steal-my-marketing/message
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