Description by @rowemore
✔︎ CEO Tiffany Zhong (@TZhongg) is plugged in to the TikTok generation. She discusses Zebra IQ's newly-released "State of Gen Z" report. I suggest you download the (free) report before you listen: https://zebraiq.com/report — Learn about brands and platforms you've never heard of, how the influencer landscape is maturing, and how Gen-Z values apps & more. Required listening for marketers and product developers who want to understand this next generation of users.
Episode details
Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.
Comments
Add new comment
Login to comment