Description by @TheABM_Convos
Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-targeting to marketing automation and engagement building. He even shares 5 levels of account orchestration and how something as simple as a standup between the AE, SDR and the marketing team can go a long way in optimizing your ABM for desired results.
Episode details
Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-targeting to marketing automation and engagement building. He even shares 5 levels of account orchestration and how something as simple as a standup between the AE, SDR and the marketing team can go a long way in optimizing your ABM for desired results.
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