Description by @mijustin
Great description of product-lead growth for software companies!
Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast.
It turned out to be a great chat! Ramli talked about
- an interesting approach that got them the first audience for their company
- why sales-led firms should now make the move to become a product-led organization
- and what makes a great onboarding experience for new users
Read the transcript here: