Better LinkedIn for your Career

Episode details

On this episode we discuss a number of ways to use LinkedIn to advance your career and we explore the importance of your profile in making a first impression on others in your field (including prospective employers). We also share tips on how you can easily give your own LinkedIn profile a "tune-up" so that you present yourself in the best possible light to others in your professional network.

Show Notes
2:40 -LinkedIn by the numbers including how many people are on LinkedIn and how fast the professional social network is growing.
8:40 - Why you should always entertain a conversation from someone interested in speaking with you about a new job.
10:39 - Why it's important to have a strong professional profile on LinkedIn even if you aren't looking for a job right now.
12:10 - Darren and Ian try to guess what year LinkedIn was first launched.
13:15 -The different ways you can use LinkedIn other than looking for a job.
15:48 - Darren shares an experience he had early in his career that motivated him to invest in his professional profile on LinkedIn and elsewhere.
19:20 -What your LinkedIn profile (or lack thereof) says about you to others.
20:05 - Ian shares his first impression of Darren based on his LinkedIn profile (and it's not what you'd expect.) 😊
23:19 - How often you should update your LinkedIn profile and why.
25:40 - We run down the basics of a quality LinkedIn profile.
29:16 - Your LinkedIn vanity URL.
36:25 - How to search engine optimize your LinkedIn profile.
40:35 - What makes an effective LinkedIn profile headline.
50:51 - What makes a good LinkedIn profile picture, what to avoid, and what is the impact of having a really good profile picture.
54:40 - Different perspectives on what you should include in your LinkedIn summary.
59:15 - Who you should (and shouldn't) connect with on LinkedIn.
1:07:05 - We do a live review of Ian's LinkedIn profile.
1:20:35 - Our better next steps.

Mentions
Website: LinkedIn
Ian's LinkedIn profile: https://www.linkedin.com/in/ianmikutel/
Ian's personal website: www.ianmik.com 
Darren's LinkedIn profile: https://www.linkedin.com/in/darrengaustin/
Darren's personal website: www.darrengaustin.com
March's LinkedIn profile: https://www.linkedin.com/in/march-rogers-a720b04/