Today’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show. This episode is sponsored by BetterHelp. BetterHelp offers you access to your own licensed professional therapist – all from the comfort of wherever you are. You can arrange weekly video chats or phone calls, text with your carefully curated counsellor, and do so at an affordable price. And anything you share is confidential. I’ve been using BetterHelp for a while and I am highly impressed. It’s been a huge help for me and I know it can be the same for you. Start living a happier life today with BetterHelp. As a listener, you’ll get 10% off your first month by visiting betterhelp.com/timecrafting. Give BetterHelp a try today. This episode is sponsored by Sit Down, Startup, a new weekly podcast from Zendesk. Getting your business off the ground is hard. Find out why customer experience is at the heart of success. The startup’s team chats with Zendesk leaders, founders, and CEOs in a coffee-shop style conversation about starting up when the world is upside down. Catch weekly fresh new episodes on Apple, Google, and Spotify. Head over to Sit Down, Startup here. Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power of language, journaling, what ‘harmony’ means to Adii – and cultivating ‘breadcrumbs’ of writing. Talking Points Being a seeker (01:28) The pros and cons of ambition (05:26) Why we shouldn’t strive for ‘work-life balance’ (08:35) Measuring qualitative goals (12:17) How to maintain and sustain your life profitability (16:50) How journaling has helped Adii (28:46) Breaking old patterns (33:38) Quote "Seek the newer versions of your truths." Helpful Links ‘Life Profitability’ by Adii Pienaar ‘Motion’ by Adii Pienaar The Toxicity of Relentless Ambition ‘When Breath Becomes Air’ by Paul Kalanithi Episode 226: How to Build a Company of One with Paul Jarvis ‘Siddhartha’ by Hermann Hesse ‘The Values Factor’ by Dr. John DeMartini 13 Questions with Dr John Demartini Adii.me Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here.