Growth Marketing Today

Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.

Show Notes

Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.

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What is Growth Marketing Today?

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.