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Episode details

In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once.

Key Takeaways:

00:32 - Initial Reflections: Once, 30 Days In

02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success

09:58 - Embracing the Journey: Finding Joy in the Process

13:39 - Looking Forward: The Future Trajectory of Once

15:53 - Taking Risks: Navigating the Gambles of Product Launches

23:24 - Pricing Puzzles: Deciphering the Right Value

Links and Resources:

Once. com and Campfire
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X 

Published on Mar 27, 2024 in Entrepreneurship
US English


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