Description by @brandonhull
Short and sweet episode that highlights where data has to intersect with experience to form insights and wisdom. Jacqui Murphy gives one example of how a sales ops person built a custom spreadsheet to review lead sources, and how many need to come from each source, in order to hit the overall company target.
Episode details
On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.
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