Episode details

On this episode of Lean Marketing, we chat with Kelli Turner from Zoll Medical Corporation about content marketing. Kelli shares her experiences building and implementing content marketing strategies and what the future of content might hold. Connect with Kelli on LinkedIn : https://www.linkedin.com/in/kelliturner/ Follow our Host, Brandon Kidd: https://twitter.com/SmashBrando https://www.linkedin.com/in/brandonjkidd/

Published on Sep 11, 2019 in Business
US English

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Loved the episode. One question though: How important would you say having a blog is for a startup nowadays, and how many posts do you think a startup should be putting out in order to attract new clients/users?

10 months ago • Reply

@castup,

Blogging is still very important but it's quality over quantity. My recommendation is to start with 1/month and then increase frequency if you can.

One way to easily find the right topic is to use a tool like aHrefs to find content that ranks for the key phrases you'd like to rank for - then create better content than the top few results.

I hope that provide some helpful direction :)

10 months ago • Reply

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