Interview with Ashli Stockton from Sunday Forever on the importance of building an authentic brand

Ashli Stockton is the founder and brand builder of Sunday Forever, an indie lifestyle brand built out of New York City, born out of a love for good vibes all week long and making the luxurious feeling of those cozy, lovely Sunday’s, last.

Some of the areas we'll find out with Ashli in this episode:

• What entailed in Ashli's previous life at Victoria Secrets
• How she fell into entrepreneurship
• The story of how Ashli started to realize it was time for her to move on and start her own thing
• The benefit of building an audience before she started figuring out what products to sell
• Advice to people that are trying to start their own thing and don't want to have to hire a team of creatives or a 6 figure agency in order to bring the brand to life
• The insecurity that lead to a $10k mistake, how Ashli coped with the feeling of imposter syndrome, and her advice for people in that same position now
• A branding exercise she recommends business' do and the evolution of Sunday Forever's content
• What's led to the explosive nature of Direct to consumer and what are a couple of DTC brands that have caught Ashli's eye
• Ashli's highlights on her journey to date