4: Rolling out a new feature: beta testing, communicating, and launching

Episode details

So it's time to roll out a new feature. What's the process? Kyle and Landon share how they do it: from identifying beta testers to closing the loop with stakeholders.

Today’s Topics:

• Landon played golf (badly)
• What's typical for SaaS product announcements
• Feature flags for testing in production
• Identifying candidates for beta
• Personalizing your product updates

Links & Resources:

• Using Intercom tags to manage feature flags
• Product feedback as a lead nurture strategy
• Segment product tours based on feedback
• Intercom templates