Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing.
1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc.
2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example.
Corey also talks about how he uses mental models to inform his marketing efforts.