People of color aren’t well-represented in the outdoor space, and businesses are losing out as a result. Listen to Kara describe a business idea to help outdoor retailers reach untapped markets and build a community for people of color.
Show Notes
Nuggets:
- Why focusing on inclusivity makes good business sense, and doesn’t detract from majority markets
- How everyday people can help those who are discriminated against
- How Lizzo leveraged the Kardashian brand to pave the way for plus-size women
- The typical success rate for an influencer to gain a sponsorship with a company
- How to write a quality cold email to people working at big brands
Action Steps:
- Draft a mission statement around why this idea is appealing to you
- Complete market research around outdoor space
- Create a business plan for this idea
- Find complementary businesses and pitch them on partnering
- Research influencers who are already working with big brands and find comparable POC ones
- Contact POC influencers in the outdoor space and pitch the project
- Contact executives in charge of partner relations at big brands and pitch the project
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
Kara Perez is the founder of Bravely, a community that gives self-identified women the financial tools to bridge the gap between their dreams and their realities. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. After becoming debt free in June 2015, Kara created Bravely to help other women take control of their financial lives. She’s co-host of the Fairer Cents Podcast: Women, Money and the Fight to Break Even.
What is Run With It?
Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.