Interview with Matt Mullenax the Founder of Huron where he shares his atypical guide to testing an idea

Some of the areas we'll find out with Matt in this episode:

• The origin of Huron and how his time as an early team member at Bonobos contributed to his interest in the DTC model
• What blind brand affinity means
• How they made the 1st couple of sales feel special for the consumer
• Matt atypical guide to testing an idea, what he did to validate the initial idea for Huron, and what insights resulted from that campaign
• While Huron is predominantly a DTC focused company, hear why they're not going to turn their back on retail
• What's something Matt knows now, that he wishes he knew before he started in this journey
• Why was the concept of transactional flexibility so important from the beginning
• How come Matt chose to raise a round of financing versus bootstrapping the business