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Spotlighting marketing leaders in manufacturing and technology
34 Episodes
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We speak with Lindsay Duran of Zilliant, a Texas-based company that specializes in B2B growth solutions to maximize customer lifetime value.
Lindsay also hosts the B2B Reimagined podcast with a rotating host of experts, each of whom brings decades of experience using data science to address industry-vertical specific challenges.
Connect with Lindsay and Zilliant:
https://www.linkedin.com/in/lindsayduran/
https://www.zilliant.com/
B2B Reimagined:
https://b2breimagined.libsyn.com/
Connect with host Brandon Kidd:
https://www.linkedin.com/in/brandonjkidd/
Catch more episodes of Lean Marketing:
https://pod.co/lean-marketing/
This week, we're joined by Lyssandra Vila, Marketing Director at ConsolFreight, LLC. Lyssandra takes us through the definition and purpose of influencer marketing and how it can be used to generate great word-of-mouth advertising for your business.
Connect with Lyssandra:
https://www.linkedin.com/in/lyssandra-ma-vila-42521229/
Dave Timpone knows that you don't need a huge budget or expensive equipment to produce effective video content. The key is to keep it simple.
Today, Dave shares what he's learned from growing the marketing division at his company, what you should – and should not – spend your time on, how to use what you know, and more on this episode of Lean Marketing.
Connect with Dave on LinkedIn:
https://www.linkedin.com/in/david-timpone/
Hear more great episodes:
https://leanmarketingpodcast.com/
On this episode of Lean Marketing we chatted with Scott Dailey on the history of content marketing in the digital world and where it's heading.
Follow Scott on LinkedIn here - https://www.linkedin.com/in/scottpdailey/
On this episode of Lean Marketing we chat with Stephanie Amy about social media marketing best practices and what the future of SMM looks like.
Follow Stephanie on LinkedIn - https://www.linkedin.com/in/stephanieamy/
Check out her agency here - https://www.stephsandyconsulting.com/
On this episode we chat with john Kenworthy about transforming your marketing from traditional to digital and why some traditional tactics still work.
Follow John on LinkedIn - https://www.linkedin.com/in/johnkenworthy2018/
On this episode of Lean Marketing we chant with Graham Muir about his journey into digital marketing.
Follow Graham on LinkedIn - https://www.linkedin.com/in/grmuir/
On this episode of Lean Marketing we chat with Christopher Grillo about his journey from an english teacher to a content marketer in the B2B space.
Follow Chris on Linkedin - https://www.linkedin.com/in/christopher-grillo-1a847a170/
On this episode of Lean Marketing we chat with Gabby Francisco about her journey into marketing and how she manages marketing strategy, content, and a podcast.
Follow Gabby on LinkedIn: linkedin.com/in/gabby-francisco
Listen to the Your Voice Is Heard Podcast: podcast.cfidrive.com
On this episode of the Lean Marketing Podcast we chat with J.D. Redmon about developing your content marketing stack and how to adapt to changes in audience preferences.
Be sure to follow J.D. on LinkedIn - https://www.linkedin.com/in/jdredmon/
Listen to Fright Waves Radio - https://www.freightwaves.com/radio
Learn more about TTN Fleet Solutions - https://ttnfleetsolutions.com/
On this episode of Lean Marketing we chat with Stacey Holsinger anout how to use marketing to recruit new employees rather than generating new leads.
If you're focused on scaling your team to catch up to your growth, this is the episode for you.
Be sure to follow Stacey on LinkedIn - https://www.linkedin.com/in/staceyholsinger/
On this weeks episode we chat with Ashley Romano about utilizing Subject Matter Experts to create high quality content in industries that demand specific knowhow.
Be sure to follow Ashley on LinkedIn - https://www.linkedin.com/in/ashleymromano/
On this weeks episode we interview Maria Ceschan on the importance of consistency in your content marketing strategy.
Be sure to follow Maria on LinkedIn - https://www.linkedin.com/in/mariaverros/
If you're new to the podcast, give us a rating and review on Apple Podcasts!
On this week’s episode, we talk with JD Dillon, VP of Marketing and Pricing at Enphase Energy. JD talks about his journey to the world of marketing, the unique challenges of people who don't understand marketing and design but attempt to dictate them, misconceptions about the industry, being a generalist versus specific marketing, how to identify and market to niches, how to assemble a team and augment your weaknesses, and much more.
Connect with JD:
https://www.linkedin.com/in/jd-dillon/
Learn more about Enphase Energy:
https://enphase.com/en-us
Connect with host Brandon Kidd on LinkedIn:
https://www.linkedin.com/in/brandonjkidd/
Last but not least, be sure to leave us a rating and review on Apple Podcasts, and share this podcast with your friends if you found it useful. Word of mouth is the best way to help us grow.
On this week's episode, we talk with John Bourne, VP of Marketing at Cerus Imaging, a venture-backed agriculture technology company with a mission to help farmers be better stewards of the land while increasing farmer profitability. Topics include the unique needs of farmers, the challenges in measuring advertising efficacy in this particular industry, marketing R & D, niche communities, and a lot more.
Cerus Imaging:
https://www.ceresimaging.net/
Connect with John on LinkedIn:
https://www.linkedin.com/in/john-bourne-2466447/
Connect with host Brandon Kidd on LinkedIn:
https://www.linkedin.com/in/brandonjkidd/
Last but not least, be sure to leave us a rating and review on Apple Podcasts!
In this episode we chat with Mariya Finkelshteyn about account based marketing.
We'll cover:
What is ABM?Why is ABM important?What are the top 5 things to keep in mind in deploying ABM programs?How does one get started with ABM?
Connect with Mariya on LinkedIn - https://www.linkedin.com/in/mariyafinkelshteyn/
Follow and connect with Sapling on LinkedIn- https://www.linkedin.com/company/sapling/
Follow our host on LinkedIn - https://www.linkedin.com/in/brandonjkidd/
Last but not least, be sure to leave us a rating and review on Apple Podcasts!
On this episode we chat with Crystal Towns about how she implements Video Marketing at Feniex Industries - https://www.feniex.com/
If you're looking to implement video marketing in a B2B setting or in a complex industry, this episode is for you!
Follow Crystal on LinkedIn - https://www.linkedin.com/in/crystaltowns/
On today's episode of Lean Marketing we chat with Lachlan Kirkwood, all the way from Australia.
We chat with Lachlan about the power of personal branding and strategies surrounding startup & SaaS marketing.
Be sure to connect with Lachlan on LinkedIn (https://www.linkedin.com/in/lachlan-kirkwood/), read his blog (https://lachlankirkwood.com/), and listen to his podcast Digital Deep Dive (https://www.listennotes.com/podcasts/digital-deep-dive-the-digital-marketing-iw63Nmd7gr0/)
Also be sure to follow our host, Brandon Kidd (https://www.linkedin.com/in/brandonjkidd/)
On todays podcast we chat with Michael Manning about utilizing B2C marketing tactics in the B2B marketplace.
Be sure to follow Michael on LinkedIn - https://www.linkedin.com/in/misasongbird/
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