The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.
Book a Clarity Call with me. I will help you unearth the underlying problems of your entrepreneurial journey, what to do about them, and how you can break the chains of self-imposed limitations. ($750, 2h workshop)
I also offer to create a 15min Twitter Teardown video (example) of your current Twitter presence if you want to get started building an audience right away. ($200, custom video w/ highly actionable tactics)
MicroConf Atlanta — My Biggest Learnings
Reading Time: 8 minutes I am writing this still from the hotel where MicroConf 2024 just wrapped up. I’m on the road in Atlanta, and I want to share my impressions from this conference and the things I learned, the things I’m taking home with me to work on my software as a service business, my media brand, and…
Nicolai Klemke — Switching Lanes: Physics PhD to Indie Hacker
Reading Time: < 1 minute Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry. We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need…
Challenges of Offering an API
Reading Time: 5 minutes Last week, I dove into my ideal customer. Now that I have chosen that elusive ideal customer profile, there are consequences. I have found the right people to build for, but what do they need? I’ll walk you through my product challenges today. Let’s recap. I decided to turn Podscan into the most comprehensive podcast…
Aaron Francis — You’re FIRED!
Reading Time: < 1 minute Aaron Francis (@aarondfrancis) lost his job and gained a new outlook on life — or rather, he stepped into entrepreneurship for good. Aaron weighed his options, found old friends who were ready for new adventures and finally took the plunge that his supportive audience wanted to see him take. Building his platform in public got him…
Finding my Ideal Customer Profile
Reading Time: 6 minutes Who is Podscan’s ideal customer? Who should I sell and market to? And how can I find out who could be ideal, and what choices do I have to make when whittling down that list? Today, I’ll dive into the Ideal Customer Profile for my recently-funded yet still very-much owner-operated software business Podscan. Let’s start…
Jessica Malnik — How to Communicate as an Indie Hacker
Reading Time: < 1 minute Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she’s sharing her knowledge. In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker burnout to customer engagement…
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You’ll find all blog posts in the archive.