How do you feel about the “succeed on a massive scale or die trying” model? Other unconventional routes to building businesses, including independent funding, crowdfunding, and bootstrapping, are now better alternatives. If you've ever thought about building a profitable company instead of raising cash, stay put… this episode is for you.
Today we are joined by Rand Fishkin, co-founder and CEO of SparkToro, former CEO and Founder of Moz, and Author of Lost and Founder. He shares practical advice on how to build a non-venture backed company that is long-term profitable using the lessons he has learned from his experience as the founder of several companies.
In this episode, we discuss:
- How Rand raised funds for SparkToro (HINT: no VC was involved)
- How SparkToro is different from Moz
- What to prioritize for long-term business survival
- The role of audience research for sustainable growth