278: Nicolas Cole — Harnessing the Written Word for Profit

Episode details

Nicolas Cole (@Nicolascole77), co-founder of Ship30for30, will teach you why indie hackers should embrace writing as a transformative tool in their arsenal. He sheds light on the common misconception that writing pales compared to coding for developers, but illustrates how writing can be a vehicle for desirable outcomes like zero-cost customer acquisition and recognition within the industry. Listen in as he shares the secret of building a timeless library of content, emphasizing how past writings can continue to serve us without the need to create new material constantly.

Nicolas on Twitter: https://twitter.com/Nicolascole77

00:00:00 Writing's Importance for Indie Hackers
00:09:10 World of Warcraft and Writing Connection
00:12:07 Writing, Books, and Their Value
00:25:29 Finding Voice
00:28:01 The Power of Writing and Community
00:34:05 Writing for Readers
00:47:21 Ghostwriting and Its Benefits Explored

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/nicolas-cole-harnessing-the-written-word-for-profit/

The podcast episode: https://tbf.fm/episodes/278-nicolas-cole-harnessing-the-written-word-for-profit

The video: https://youtu.be/sX-CaJHf9cM

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

• (00:00) - Writing's Importance for Indie Hackers
• (09:10) - World of Warcraft and Writing Connection
• (12:07) - Writing, Books, and Their Value
• (25:29) - Finding Voice
• (28:01) - The Power of Writing and Community
• (34:05) - Writing for Readers
• (47:21) - Ghostwriting and Its Benefits Explored